What have you learnt from your audience feedback?

Audience feedback is important as it allows you to target your audience so you can advertise as effectively as possible, it also helps with distribution as it allows you to see where the majority or a large section of your audience is. Audience feedback helps with marketing The Woman in Black had a big marketing campaign which consisted of teaser trailers and posters to begin with, they then moved onto their main campaign with the main trailer and posters and they begin campaigning on social media as it allows for large coverage over many different types of people. They also reached out to people in newspapers as part of their advertisement. They created mood boards for their target audience so they can specifically advertise to them; they then made a broader mood board to cover more people of different film tastes. Daniel Radcliffe was a large part of their campaign as he has many fans from the Happy Potter films, and many of those fans hit the target audience. Radcliffe also went on a lot of popular chat shows and had done many interviews to use his popularity to its full potential. Finally The Woman in Black marketing campaign used merchandise, schools and freebies to help with promotion. All of these things have an element of audience feedback as comments across these platforms would be made by the public on what they think.

With our Horror Trailer we recorded the class’s comments made after watching our first draft of the trailer so we can use their comments to improve our trailer, we also had comments from students and teachers about how we can improve it to suit our target audience. The students that we had the comments from fit our demographic as they’re all students aged between 17 and 19. The students had a mixture of middle to lower class background as well as a mixture of gender. The students lived in a built up town and near big cities which fits our target audience. Overall the students fit most or all the demographics set for our target audience.

The comments that were made were to make our storyline more understandable as we didn’t make much reference to the demon possessing the girl, which was a common response to our trailer another popular response, is that there is no jump scare at the end which is what people were expecting. People commented on how the music did not fit with the trailer as it did not build up and speed up enough which made the trailer anti climatic. We got many positive views on it ranging from good angles and zooms to good lighting and narrative. Many of the comments were the same in our recorded feedback which highlight main problem areas and can give us reassurance that we have made an appealing trailer.

We used this feedback, we added in more shots which relation to the demon, we added a shot with an Ouija board and we’ve implemented a new soundtrack to help build up pace within the trailer, with this new music we people can now hear dialogue and ambient sound clearer. The feedback contained comments on no jump scare, we added in a scream with the main girl screaming in her hands, which creates a shock at the end of the trailer.