How effective is the combination of your product and ancillary texts?

How and where the film is being sold and shown and how they advertise it. A film would be distributed well if it is shown in multiple countries and can get enough viewers to gain a profit along with the sized audience that the film was marketed for. The film distributor is important because without advertising and promotion the trailer would not be seen or recognized, the film distributor also researches into demographics and target audience to make distribution as effective as possible. The film distributor decides where it would be best to advertise the film in areas such as cities and in what countries it would appeal to the most. The distributor works within a budget and tries to get the best for the money available by finding where the target audience lives.

Advertising and promotion techniques consist of social media, magazines, posters, newspapers and radio. Advertising on social media is cheap and easy because it’s the consumers of the product that does the promotion. With advertising in magazines it can cost a lot of money to get an ad in a popular magazine. Radio is cheap to advertise on but does not focus on your audience; the advertisement is to everyone, which may be both positive and negative.

Marketing is different depending on the audience because with the horror genre you would need to know your audience specifically to be able to appeal to them. Age is a specific demographic that you would need to research; you would want to advertise on social media, music and fashion magazines.

The value of audience feedback to distribution companies is vital as it allows the company to know where the best platforms to promote certain products for and also the best geographical locations for distributing magazines, and putting up adverts. With audience research companies can find products which are worth advertising and what products would not be in certain demographics.

The Woman in Black

The size of the campaign was big due to the large amount of money spent on advertising it. They used Daniel Radcliffe as a way of promoting the film due to his massive fan base from the Harry Potter film series. Daniel Radcliffe also advertised the film in interviews and on chat shows. To reinforce the fact that the campaign was large there were teaser trailers and posters as well as the main trailer and poster.

The classification for our trailer is 15 which is our target audience; there is violence and blood within our trailer which may make it unsuitable for a younger audience. The relationship between my trailer and poster is that the poster shows the main girl in the film standing in the graveyard which is a scene within the trailer, the poster is distorted which is related to possession within the trailer. The value of getting your trailer on a magazine front cover is very valuable because people looking for other types of magazines will also see the trailer, it makes a huge difference whether your magazine stands out because people would not have to buy the magazine to be exposed to it.