Magazine and Poster Sketches

How effective is the combination of your product and ancillary texts?

How and where the film is being sold and shown and how they advertise it. A film would be distributed well if it is shown in multiple countries and can get enough viewers to gain a profit along with the sized audience that the film was marketed for. The film distributor is important because without advertising and promotion the trailer would not be seen or recognized, the film distributor also researches into demographics and target audience to make distribution as effective as possible. The film distributor decides where it would be best to advertise the film in areas such as cities and in what countries it would appeal to the most. The distributor works within a budget and tries to get the best for the money available by finding where the target audience lives.

Advertising and promotion techniques consist of social media, magazines, posters, newspapers and radio. Advertising on social media is cheap and easy because it’s the consumers of the product that does the promotion. With advertising in magazines it can cost a lot of money to get an ad in a popular magazine. Radio is cheap to advertise on but does not focus on your audience; the advertisement is to everyone, which may be both positive and negative.

Marketing is different depending on the audience because with the horror genre you would need to know your audience specifically to be able to appeal to them. Age is a specific demographic that you would need to research; you would want to advertise on social media, music and fashion magazines.

The value of audience feedback to distribution companies is vital as it allows the company to know where the best platforms to promote certain products for and also the best geographical locations for distributing magazines, and putting up adverts. With audience research companies can find products which are worth advertising and what products would not be in certain demographics.

The Woman in Black

The size of the campaign was big due to the large amount of money spent on advertising it. They used Daniel Radcliffe as a way of promoting the film due to his massive fan base from the Harry Potter film series. Daniel Radcliffe also advertised the film in interviews and on chat shows. To reinforce the fact that the campaign was large there were teaser trailers and posters as well as the main trailer and poster.

The classification for our trailer is 15 which is our target audience; there is violence and blood within our trailer which may make it unsuitable for a younger audience. The relationship between my trailer and poster is that the poster shows the main girl in the film standing in the graveyard which is a scene within the trailer, the poster is distorted which is related to possession within the trailer. The value of getting your trailer on a magazine front cover is very valuable because people looking for other types of magazines will also see the trailer, it makes a huge difference whether your magazine stands out because people would not have to buy the magazine to be exposed to it.

Pre Production Paperwork

Prop and costume list

Risk assessment

Pre-Producution Story Boards

Insomnia Final Cut

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your product and ancillary texts?

How and where the film is being sold and shown and how they advertise it. A film would be distributed well if it is shown in multiple countries and can get enough viewers to gain a profit along with the sized audience that the film was marketed for. The film distributor is important because without advertising and promotion the trailer would not be seen or recognized, the film distributor also researches into demographics and target audience to make distribution as effective as possible. The film distributor decides where it would be best to advertise the film in areas such as cities and in what countries it would appeal to the most. The distributor works within a budget and tries to get the best for the money available by finding where the target audience lives.

Advertising and promotion techniques consist of social media, magazines, posters, newspapers and radio. Advertising on social media is cheap and easy because it’s the consumers of the product that does the promotion. With advertising in magazines it can cost a lot of money to get an ad in a popular magazine. Radio is cheap to advertise on but does not focus on your audience; the advertisement is to everyone, which may be both positive and negative.

Marketing is different depending on the audience because with the horror genre you would need to know your audience specifically to be able to appeal to them. Age is a specific demographic that you would need to research; you would want to advertise on social media, music and fashion magazines.

The value of audience feedback to distribution companies is vital as it allows the company to know where the best platforms to promote certain products for and also the best geographical locations for distributing magazines, and putting up adverts. With audience research companies can find products which are worth advertising and what products would not be in certain demographics.

The Woman in Black

The size of the campaign was big due to the large amount of money spent on advertising it. They used Daniel Radcliffe as a way of promoting the film due to his massive fan base from the Harry Potter film series. Daniel Radcliffe also advertised the film in interviews and on chat shows. To reinforce the fact that the campaign was large there were teaser trailers and posters as well as the main trailer and poster.

The classification for our trailer is 15 which is our target audience; there is violence and blood within our trailer which may make it unsuitable for a younger audience. The relationship between my trailer and poster is that the poster shows the main girl in the film standing in the graveyard which is a scene within the trailer, the poster is distorted which is related to possession within the trailer. The value of getting your trailer on a magazine front cover is very valuable because people looking for other types of magazines will also see the trailer, it makes a huge difference whether your magazine stands out because people would not have to buy the magazine to be exposed to it.

What have you learnt from your audience feedback?

Audience feedback is important as it allows you to target your audience so you can advertise as effectively as possible, it also helps with distribution as it allows you to see where the majority or a large section of your audience is. Audience feedback helps with marketing The Woman in Black had a big marketing campaign which consisted of teaser trailers and posters to begin with, they then moved onto their main campaign with the main trailer and posters and they begin campaigning on social media as it allows for large coverage over many different types of people. They also reached out to people in newspapers as part of their advertisement. They created mood boards for their target audience so they can specifically advertise to them; they then made a broader mood board to cover more people of different film tastes. Daniel Radcliffe was a large part of their campaign as he has many fans from the Happy Potter films, and many of those fans hit the target audience. Radcliffe also went on a lot of popular chat shows and had done many interviews to use his popularity to its full potential. Finally The Woman in Black marketing campaign used merchandise, schools and freebies to help with promotion. All of these things have an element of audience feedback as comments across these platforms would be made by the public on what they think.

With our Horror Trailer we recorded the class’s comments made after watching our first draft of the trailer so we can use their comments to improve our trailer, we also had comments from students and teachers about how we can improve it to suit our target audience. The students that we had the comments from fit our demographic as they’re all students aged between 17 and 19. The students had a mixture of middle to lower class background as well as a mixture of gender. The students lived in a built up town and near big cities which fits our target audience. Overall the students fit most or all the demographics set for our target audience.

The comments that were made were to make our storyline more understandable as we didn’t make much reference to the demon possessing the girl, which was a common response to our trailer another popular response, is that there is no jump scare at the end which is what people were expecting. People commented on how the music did not fit with the trailer as it did not build up and speed up enough which made the trailer anti climatic. We got many positive views on it ranging from good angles and zooms to good lighting and narrative. Many of the comments were the same in our recorded feedback which highlight main problem areas and can give us reassurance that we have made an appealing trailer.

We used this feedback, we added in more shots which relation to the demon, we added a shot with an Ouija board and we’ve implemented a new soundtrack to help build up pace within the trailer, with this new music we people can now hear dialogue and ambient sound clearer. The feedback contained comments on no jump scare, we added in a scream with the main girl screaming in her hands, which creates a shock at the end of the trailer.